Start Your Side Hustle—Step by Step, Stress-Free, and Profitable

I’m Katja—Substack writer, Online Business Expert—and my mantra is simple:

Building your writing business on Substack doesn’t have to be complicated—it just needs the right approach.

At 41, I started my first blog, and within six months, I earned my first $100.

That moment was a turning point, marking the start of my journey to making money online and achieving financial independence.

Since then, running an online business has become the best way for me to earn money, gain freedom, and choose how and where to live.

Trust me, I’ve been there—rebranding more times than I can count, tweaking strategies, second-guessing every move.

But through all that trial and error, I’ve figured out what works—and now I’m here to help you do the same, especially if you’re starting your Substack while juggling a full-time job.

I know what it’s like to feel overwhelmed, unsure, and even a bit lost when it comes to starting something new—especially with a busy schedule.

But trust me, you don’t have to navigate this journey alone.

This space is where I share everything I’ve learned—my wins, my failures, and most importantly, the steps that took me from dreamer to entrepreneur.

Does any of this sound familiar?

• You feel overwhelmed by the idea of starting your Substack business while keeping your full-time job.
• You’re unsure how to consistently create content without burning out.
• You want to write and create but struggle to find the time between work, family, and other responsibilities.
• You’re worried that you’re not “expert” enough to teach others or grow your audience.
• You dream of having the freedom to work from home, set your own schedule, and make money doing what you love.

If you nodded along, you’re in the right place.

I created this platform to help creators like you simplify the process of building a business on Substack, grow your audience, and start earning online—without feeling overwhelmed or stuck in the technical details.

This isn’t about hustling 24/7 or pretending you can quit your job overnight.

It’s about making smarter decisions, using simple strategies that work, and finally feeling in control of your side hustle’s growth.

Here’s what you’ll find here:

✔ A supportive, no-judgment space to learn and grow your online business.
✔ Clear, practical steps to start and scale your Substack—even while working full-time.
✔ Real-world lessons and proven strategies that helped me build my business—so you can skip the trial and error.

You don’t need to be a tech expert or quit your job to build a profitable Substack business.

You just need the right steps—and I’m here to show you the way.

🔥 Ready to Stir Up Something Good?

Subscribe and grab your FREE “From 0 to 50 Subscribers” Action Plan—a simple guide for creators like you—busy, multi-passionate, and ready to turn their writing into a thriving side hustle.

Because having a step-by-step plan means:

✔️ Less guesswork
✔️ More confidence
✔️ A growing newsletter you actually enjoy running

…plus more space for the good stuff—like creative flow, slow mornings, or dancing around your kitchen with coffee in hand. ☕💃

Let’s get started.

Join me to build your dream online business, step by step.

xo,

Katja

P.S. Want access to Subscriber-Only Templates & Tools, the Monthly AMA Newsletter, and Quarterly Planning Sessions? Click to see everything you’ll unlock as a paid member of The Substack Hustle!